One feature that could be viewed as unique to Multi-level Marketing business is the Upline. It can be a positive part of a new MLM recruit or his downright failure. When your friend or relative invites you to join the business that s/he joined a few days before inviting you, your first impulse is to check it out so you don't hurt the person's feeling, especially after witnessing his/her excitement and eagerness to get going and become successful because..."This is it".

If you're not very experienced in the business of MLMs you probably wouldn't know that your friend/relative will become your upline if you decide to join the company and become a distributor; And since you would not be aware of the inner workings of a MLM it's reasonable to assume that you would be a little bit in the dark regarding what you are expected to do in order to be successful as your friend/relative said you will be when s/he uttered the words..."This is it"

Of course you would have paid the required sum(s), received your kit and given the meeting schedule. Yes, meeting schedule! Something you hadn't expected because you have a job that you go to on a daily basis (weekdays, hopefully) in order to support your family and you'll probably have to spend less time with your family because of the time it will take to attend the meeting. But, you've committed your money and therefore must commit your time if you wish to succeed because..."This is it."

You may have already heard from your upline's upline or his/her upline the frequently repeated chorus of adages similar to this one; "...successful people do the things that unsuccessful people refuse to do," and several similar quotes questioning your commitment to success. You decide to question your immediate (friend/relative) upline regarding the degree of success s/he has achieved just to learn that you must 'hang in there' and 'stay the course' because 'no one becomes successful overnight'. "You have to believe..."This is it"

Had you known a little more about the MLM type of business, you might have asked your (friend/relative) upline what his/her level of success was and how long it took to attain that degree of success. You might have asked for the exact plan (blueprint?) s/he used to achieve success and follow it without wavering; And if you ran into a problem you couldn't solve yourself, you might have had a personal meeting (just the two of you) and get some instructions, solved the problem and reached your first goal; Instead you find yourself saying..."Okay, this is it!

Because you did not question your (friend/relative) upline either because you couldn't ask the right question(s) for lack of enough data about the business or because you were in a meeting and the question you asked your (friend/relative) upline was directed to the uppermost upline in attendance at that meeting. So you did get an answer but you felt in your heart that you would not have gotten that answer from your immediate upline. S/he was not able to answer it in the way that it was answered and still remain your trusted friend/relative because s/he was not a business person, only a nice person; And you realized..."So that's it."  
 
However, you continue through the motions with the handshakes and artificial enthusiasm knowing that you haven't achieved any degree of success, you are now several hundred dollars down (unexpected expenditures like, business materials, including brochures, business cards, meeting attendance fees, etc., etc., etc.) and the upline (all-the-way-to-the-top-upline). Thinking back on the initial invitation to this business you can't seem to recall being told that the materials you need in order to achieve success would be so costly. Your (friend/relative) upline was never capable of preparing you for what you were expected to do in order to achieve success, because s/he never achieved success either. You would finally come to the realization that..."That's it! I quit!  

  

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