Getting an Email Marketing System
Marketing on the Internet consists of many different methods, aspects and systems, and this doesn't include the federal regulations that govern email marketing; But there is one thing you can be sure of and it is this; The only way to create a successful email campaign and maintain it over an extended period, you should have a dependable autoresponder in place.
The most effective method that is available to you as an affiliate marketer - which also happens to be the most utilized - for contacting your opt-in list members and selling your products and services to them is email. You may establish contact with your list via a webinar or a tele-seminar and be able to speak directly with them once in a while, but that doesn't happen very often. You'll do better to publish a newsletter that you send out to your list also, but that isn't for the purpose of convincing list members to buy a product or service.
Email is the method by which you contact the members of your list on a regular basis for the purpose of selling them a product or service that you market as part of your affiliate marketing business. Here's what really matters when you are working in article marketing arena and what you should really be very diligent about.
By writing powerful sales emails you will make a great many sales to your list. By writing weak and ineffectual emails you won't make sales to your list. By writing powerful sales emails you will increase the bottom line of your bank account. By writing weak and ineffectual emails you will watch the balance of your bank account gradually disappear. By writing powerful sales emails you will increase your credibility in the eyes of your list members. By writing weak and ineffectual emails you will lose whatever credibility you had once established with them. By writing powerful sales emails you will increase your value as a joint venture partner in the eyes of fellow marketers. By writing weak and ineffectual emails you will lose the respect of fellow marketers thereby reducing your ability to earn.
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The Important Parameters
What makes an autoresponder important to your email marketing campaign(s) is precision. Precision of timing, acknowledgment of governing regulations (*keeping you legal), analysis of your market as well as the areas of your campaign that are going well and those areas that may need some attention (or tweaking). Although precision is such an important element in your email marketing campaign, appearance is what may ultimately attract potential subscribers to your offers because, as you already know, people often make decisions based on appearance.
If a product wrapper looks attractive they'll probably take a closer look and if the wrapper is unattractive they are liable to turn away without a second look; So it's important that your sales page is at least pleasant to the eye.
Beauty is in the Eye...!
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*In 2003 the problem of SPAM had become so big and so intrusive that the Congress of the Untied States passed the CAN-SPAM Act. It became the law of the land in January of 2004. CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. The CAN-SPAM Act defines SPAM as unsolicited bulk email. Bulk email isn‟t SPAM and neither is unsolicited email. To meet the definition requirements of SPAM in the CAN-SPAM Act, email must be both bulk and unsolicited. The CAN-SPAM Act made it illegal for businesses to send bulk marketing emails to people who had not agreed to receive them. The opt-in list was born of the necessity to gain that agreement. The opt-in list is the backbone of email marketing today and opt-in list building techniques are possibly the most discussed subject among affiliate marketers.
Launching Your eMail Campaign
One of the most important tools you're going to need for launching an effective and, ultimately, successful email marketing campaign is a well managed autoresponder. There are several paid-for autoresponders available on the market ranging from a little over $9.00 a month up to $19.00 a month and some even higher. The most popular are, Aweber, Constant Contact and iContact.
If you are familiar with autoresponder software and can set it up to automatically send your emails according to a predetermined schedule you may be able to take advantage of the free versions as long as you don't mind joining up with the network that offers the free autoresponders. Wealth Creations Network (WCN) provides free use of up to five autoresponders. One which must be used for the WCN business and four others that you, as a member, will be able to use towards any business you're promoting. You can join WCN free by completing the form below, or start a subscription with Aweber above. Whatever you decide, good luck with your Web marketing pursuits!
Here's a bonus: "5 Email Security Tips to Protect Your Small Business"
Laws Governing Email Marketing
Email marketing has evolved into a very effective method for a business to reach its target market. It is less expensive than other types of marketing and yet it allows a business to reach many potential customers. As of 2008, email marketing was considered one of the most used methods of advertising in the United States.
If you are intending on launching an email marketing campaign you will need to be aware, if you're not already, of the various email marketing laws that are in effect throughout the United States and other countries you plan to do business in. It is important that you take the time to educate yourself on this topic before you proceed with an email marketing campaign. Thirty-six of the fifty states in the U.S. have privacy laws in place regarding email marketing (tactics?) methods.
The email marketing laws in Europe, Australia, and Asia are obviously specific to those countries, so it is certainly a good idea to have an attorney who specializes in these countries' laws to assist you with your international email marketing campaigns. If you are a small business planning to go about it on your own, it is very important that you are aware of how all these laws can and will affect you and your (international?) business.
The CAN-SPAM Act was implemented in the United States on January 1st of 2004 as a means of protecting the privacy of consumers. CAN-SPAM is short for Controlling the Assault of Non-Solicited Pornography and Marketing Act. The act prevents the use of misleading "to" and "from" headers in emails. The law requires marketers to include their physical address in the email as well as an "opt-out" link in every email designed to give consumers the ability to reach the marketer and tell them they no longer want to receive information from them after which the email sender must remove this email address from their data base within 10 business days. Any email that contains sexual content must be clearly labeled and identified before the recipient opens it. Marketers have to get permission from the consumer in order to sell their email address.
Regulators of the internet are getting harder on marketers who violate these laws, and huge fines will be imposed including, in some cases, sentences of up to five years jail time for violators. The harsher regulations are to protect internet users and email recipients who felt their privacy was being violated as their email continued to be bogged down with hundreds of solicitation emails randomly sent without any target market in mind. As the use of email marketing continues to grow, expect the regulations to stiffen and be more strictly enforced.
In addition, businesses that continue to send such emails to consumers after the consumer's opt-out or removal request from the data base mailing list risks being sued. As a business owner, this can be a huge problem. The law protects you - the Internet business person - as well though. You will not be liable if a spammer has used your business as a cover for their endeavors. You or your business are also not liable if a virus is found in your email marketing campaign as long as you did not place it there or know it was in place prior to sending out the emails.
The Coalition Against Unsolicited Commercial Emails (CAUCE) is a non-profit advocate organization that helps consumers know their rights, to stop unfair email marketing practices, and to provide businesses with answers to their questions before they engage in such activities. They also work closely with members of Congress to get laws passed that will be in the best interest of both consumers and businesses. Their website is a source of great information for email marketers and consumers alike. Take a look! http://www.cauce.org
