Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales. The domestic market has become saturated in most categories of products and services in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to countries with more thriving economies.

When a company does marketing within the boundaries of a specific country, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. Other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. Product development is dependent on the need of local residents. Such business types are ethnocentric and are only bothered about their performance in the domestic marketplace.




Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing an export management company into the picture which will deal with the language problem, time difference, paperwork and customers. If managing exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters.

Keep in mind that the respective offshore offices are best equipped to make marketing decisions as they will be more knowledgeable about the particular market they are operating in. Multinational marketing involves marketing in many countries. This type of marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric.

Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. This kind of market is also referred to as geocentric. The automotive industry is one such market which saw a global boost in sales during the last fifty years. Prior to that only local companies like Ford and General Motors produced cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out-performed the local companies.



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Another key factor to global marketing is the Internet, which introduced e-commerce a more practical and less expensive method of going global. This encouraged the company's sales and figures which are are only increasing because of ever increasing Internet use growth. The geographical location of customers is no longer a hindrance to global marketing management and business-to-business e-commerce is growing at a rapid pace.

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method. It should consider the primary elements of all markets. However, the language in which a product is named can be changed, where as the content will remain the same. Pricing is never constant, it should be determined after reviewing the local market and currency. The variables which affect prices are location where the product is being produced, cost of raw goods and materials, transportation charges and labor charges, among other contingencies.

Placement is how the product is distributed and how it reaches the target market. As in third world countries where there is a lack of superstores, products must be placed be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted in a manner designed for most effective advertising based on local area standards. Promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it should certainly be put into practice, but challenges in the global marketing arena remain formidable.


 


Global MINt

The choice is entirely yours to make, without any nudging, phone calls, or elbow-twisting from me or anyone else; and here is why. I have made the commitment to pursue 'Recession-Proof Financial Independence'. This compels me to keep moving toward that goal without regard to the actions of anyone else one way or another. Your commitment will be determined by the decision you make. However, if you decide to pursue a similar goal by joining me in this business, I will be compelled to assist you. That is as much as I can say at this time; except that it is my pleasure to provide this information to you. Good luck!

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COMMISSION

Commission - [kəˈmiʃən] Money earned by a person who sells things for someone else.
Arabic: عُمولَه، سَمْسَرَه | Chinese (Simplified): 佣金 | Chinese (Traditional): 佣金 Czech: provize | Danish: provision; kommission | Dutch: commissie | Estonian: vahendustasu French: commission | German: die Vergütung | Icelandic: umboðslaun | Japanese: 手数料 Latvian: komisijas nauda | Lithuanian: komisiniai pinigai | Norwegian: provisjon Polish: prowizja | Portuguese (Portugal): percentagem | Romanian: co­mision Russian: комиссионные | Slovak: provízia | Slovenian: provizija | Turkish: komisyon

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Earning Commission

Irrespective of what language is used to pronounce the word it still carries identical significance to sales people the world over. It is my firm belief that it takes a certain type of individual to be a commission salesperson. That individual must be skillful enough to efficiently convey a message in fifty unique ways while accepting the odds that none among the message versions may result in a sale and that his/her livelihood depends on each one being successful.

The kind of individual who understands the odds and is willing to take on the challenge anyway, and make the sacrifices that must necessarily be made. The person has to be ready to share before he or she is successful, while having a clear knowledge that sharing is not selling; selling only happens when the transaction is closed and earnings are assured; for even though selling tend to be described as sharing, the reverse is usually not true – especially commission based selling- which in my opinion is among the purest types of selling.

I shared multiple things with prospects throughout my years in commission sales. I shared my time, know-how, office, car as well as my opinions, among other things; But what I never shared with my customers, was the merchandise I was selling to them. Had I shared that I would have had nada to sell and therefore would have wasted thirty- five years of my life without anything to show for it. Clearly, that is not the case because I supported my family throughout those years on commission sales.

The point here is distinction between methods and approaches used by proficient sales people (affiliates online/eCommerce market place) who earn a living from commission sales and those utilized at occasional tea parties where hobbyists exchange/discuss their favorite flavors, apparel fashions, and scents, among other things. This isn't a knock on hobbyists or tea parties, purely an observation of distinctions as they exist.

The same distinction exists with online marketing, which encompasses internet marketers, merchants, and the practices utilized to market and sell their products - including article marketing, blog marketing social marketing and mlm, plus several others. So it is essential to comprehend where information sharing ends and selling begins.

The need to comprehend distinctions became more apparent since the FTC presented new rulings in its Guides 'Concerning the Use of Endorsements and Testimonials in Advertising' which took effect on December 1, 2009. Sometimes the most effective way to reach clarity is to convey a clear and concise message, and in cases where clarity about an advertiser/affiliate relationship are not to the best advantage of bottom-line purposes of the principals, it seems that there may not be another choice open because as per Section 255. - Purpose and definitions- of the 'Guides',

...any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser, even if the views expressed by that party are identical to those of the sponsoring advertiser. The party whose belief, findings or experience the message appears to reflect will be called the endorser and may be an individual, group, or institution. There is generally no distinction in things that are identical, so '...views expressed...' in sponsor/agent relationships will have to be explored. More about this topic can be found at the FTC website.

 



 


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